ActiveX

After Microsoft upped the ante in the browser market in 1996 by integrating Internet Explorer 3.0 into Windows, Netscape began the new year with a renewed focus on the open web. Co-founder and CTO Marc Andreessen and the Netscape product team introduced a new strategy called “crossware.”

In March 1996, at Microsoft’s annual Professional Developers Conference (PDC), Bill Gates announced a set of internet technologies called ActiveX. “Part of the unique thing that Microsoft is doing,” he said regarding Microsoft’s approach to the Internet, “[…] is a strong level of integration into Windows.” It was the moment Netscape, Sun Microsystems, and other web-focused companies had feared — Microsoft was embedding the Internet into its powerful Windows ecosystem.